Why only make-up removers?
This new brand specialises in just one type of product for one reason: we wanted to focus our efforts on researching and developing new, revolutionary skincare solutions, particularly for make-up removal.
Our products are unique in their kind: both Aqua Shake® and Creemilk® have unique, innovative features that set them apart from any other product on the market.
Our products are different, but share two common features:
The first is that they both combine the characteristics and properties of more products in one.
Their second common feature is the use of the extract of the Sicilian prickly pear plant (Opuntia), which adds its properties to those of the other natural ingredients of our products.
The same features, but two different targets
Aqua Shake® is an organic 2-in-1 make-up remover: the first product to combine the gentleness of micellar water and the effectiveness of a two-phase cleanser.
Creemilk®, on the other hand, is a cleansing milk that brilliantly removes all traces of make-up without any of the unpleasant side effects that are, in general, associated with this type of product.
What sets these make-up removers apart?
The final formulation of these products is the result of over two years of intensive study and research. Our sole objective was to offer women a solution that would make removing their make-up easier and less time-consuming.
Removing make-up and deeply cleansing the face, especially before going to bed, is a must, as it helps keep skin healthy and free of imperfections, spots and blackheads. These issues may even involve the eyes, which are prone to infections and conjunctivitis.
Most women are discouraged from removing their make-up by the fact that it can be time-consuming, especially young women and women leading stressful lives, who tend to neglect this fundamental part of self-care at the end of a long day of work.
This was the reasoning behind our products: we wanted to guarantee efficient and gentle cleansing in just a few steps.
No more falling asleep in front of the mirror while struggling to remove the most stubborn long-lasting lipsticks or waterproof mascara with a cotton wool pad. Our products offer an additional, equally important benefit: they limit the cleansing action to the strictly necessary.
Traditional make-up removers usually require their users to insist and treat the area to be cleaned roughly in order to achieve an “acceptable” level of cleansing.
Such insistent, harsh movements cause great stress on the skin of the face, eyes and lips and, all too often, cause undesirable effects: redness in the more sensitive parts of the face, irritation, removal of micro-layers of the epidermis, alteration of the natural pH values, blurred vision, a burning sensation in the eyes, extreme dehydration and a loss of balance in the hydrolipidic film (which causes skin to lose its elasticity and accelerates the ageing process).
Both Aqua Shake® and Creemilk® instead have an effective cleansing action with just a few gentle steps, thanks to the organic properties of their precious ingredients.
No more stressing out your skin in order to get it really, deeply clean.
Another fundamental and unique feature of these products is the fact that they eliminate the unpleasant sensations that traditional make-up removal has been known to cause.
If you use micellar water to remove your make-up, you are very familiar with the way your skin feels after use: dry and unpleasantly tight.
If, on the other hand, you have opted for a two-phase make-up remover, you know very well the unpleasant greasy feeling it leaves (inevitably, since the formula of this type of product is traditionally oily).
Users of cleansing milks are well aware of the fact that not only does this type of product not guarantee make-up removal worthy of the name, but it also leaves a “heavy” feeling (inevitably due to the formula of this type of cleanser). If the product happens to get into the eyes, users are left with an intense burning feeling and really annoying blurred vision.
Aqua Shake® and Creemilk® put an end to all this.
Their spot-on formulation has found the perfect balance in the quantities of ingredients to free women from the most unpleasant sensations: never again will skin feel greasy or dry or weighed down.
Finally, one of the biggest challenges was to make the products’ pH as tolerable as possible, even for people with particularly sensitive skin, so that they can use these products without any burning sensation in the eyes or blurred vision.
The Birth of the Brand
Aqua Shake® and Creemilk® (Creamy Cleanser) are the brainchildren of DEFA Cosmetics. They were presented at SANA 2017 and were first marketed under the DEFA brand.
We wanted to dedicate an exclusive brand to just these products for two specific reasons:
The R&D team, the production laboratory and the philosophy we pursue are completely separate from all our other projects.
The Namur® brand will follow its own specialised path: any new products to be developed and to be marketed under this brand will be a perfect fit and will match all the characteristics that you have been reading about.