Most women are discouraged from removing their make-up by the fact that it can be time-consuming, especially young women and women leading stressful lives, who tend to neglect this fundamental part of self-care at the end of a long day of work.
This was the reasoning behind our products: we wanted to guarantee efficient and gentle cleansing in just a few steps.
No more falling asleep in front of the mirror while struggling to remove the most stubborn long-lasting lipsticks or waterproof mascara with a cotton wool pad. Our products offer an additional, equally important benefit: they limit the cleansing action to the strictly necessary.
Traditional make-up removers usually require their users to insist and treat the area to be cleaned roughly in order to achieve an “acceptable” level of cleansing.
Such insistent, harsh movements cause great stress on the skin of the face, eyes and lips and, all too often, cause undesirable effects: redness in the more sensitive parts of the face, irritation, removal of micro-layers of the epidermis, alteration of the natural pH values, blurred vision, a burning sensation in the eyes, extreme dehydration and a loss of balance in the hydrolipidic film (which causes skin to lose its elasticity and accelerates the ageing process).